The latest Q scores, a measurement to determine the appeal of a brand, celebrity or product, have been released and reveal which stars are the most liked and disliked in the U.S.
But The Hollywood Reporter took the calculations one step further: They compared a celeb's score over time to determine the top 10 stars with the biggest falls from grace by calculating which famous folks had the biggest increase in their negative Q score from 2013 to 2015.
As THR explains, "the rating is expressed in terms of percentage points. For example, Real Housewives of Atlanta star NeNe Leakescomes in at number ten on the list with an increase of one point in her negative Q Score. This means between 2013-2015, in the Q Scores poll, there was a rise in negative perception of Leakes among American adults by one percent."
Courtesy Paula Deen Ventures
Just a few points behind the reality star who coined the phrase "I am very rich, bitch" is Paula Deen, who has experienced a three-point increase in her negative Q score due to her headline-making N-word scandal in 2013.
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Miley Cyrus, who transformed her image from Disney star to twerking queen, comes in at No. 8 on the list with her 4-point increase, presumably thanks to her much buzzed-about antics, including her controversial performance at the 2013 VMAs, as well as her affinity for partying and nudity.
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Athletes also made the cut, including Robert Griffin III (No. 6) and Adrian Peterson (No. 5), who had a 13-point increase in his negative Q score after he was indicted on charges of child abuse for beating his 4-year-old son.
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"Blurred Lines" croonerRobin Thicke, whose apology tour to win back ex-wife Paula Patton apparently didn't sit will with the public, takes the No. 4 spot; he's followed by Dr. Oz, who experienced a 16-point increase after a number of physicians called for the removal of the controversial doctor from the Columbia University faculty, saying he promotes "quack treamtments."
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Coming in at No. 2 is Ariana Grande, who made numerous negative headlines after she was caught on camera licking a doughnut she didn't pay for and telling her pal "I hate America." Her bizarre apology then only seemed to worsen the situation as she cited America's "childhood obesity" problem as a reason for her remarks.
As for the No. 1 spot? Not surprisingly, that belongs to Bill Cosby, who, to date, has been accused of sexual assault by nearly 50 women (he has repeatedly denied the allegations). His few celeb supporters also stopped defending the star after he admitted in a recently resurfaced deposition that he gave Quaaludes to women he wanted to have sex with.
Head over to THR to check out their full report.