Well, fashionistas, we've got good news and we've got bad news.
The bad news is you're going to have to wait quite awhile for its arrival.
The maternity brand—whose sales have reportedly increased by a whopping 40 percent in the last few days!—has been inundated since the Duchess of Cambridge stepped out in the floral frock, and now the label has noted on their site that there is a monthlong waiting period on all orders for the maternity sheath.
The dress was only the second look the new mom has been photographed in since the birth of the royal baby.
Her first ensemble, which she wore for the debut of Prince George, was a polka-dot dress by Jenny Packham. Unfortunately for fans of the crepe de chine frock, it was later revealed that the look was one-of-a-kind and the British designer would not be recreating it for sale.
Considering the pandemonium over these two looks it seems the Kate Effect has officially gone into overdrive.