Beyoncé's New Perfume Will Have You Feeling Crazy in Love

Ring the alarm: Beyoncé's new perfume, which she designed and crafted herself, can be yours for $160.

July 19, 2023


Can Fragrances Trigger Arousal? These Scents Will Get You in the Mood, According to a Perfumer

Certain scents are so attractive that they "can lead the wear on an exotic adventure akin to visually reading a romance novel," an InterParfums spokesperson exclusively told E! News.

April 14, 2023

Gigi Hadid's Signature Scent Revealed

It turns out Gigi Hadid smells just as sweet as you'd think. According to her makeup artist and TikToker Erin Parsons, the supermodel layers two perfumes together to create her trademark fragrance.

March 31, 2023

Prince Harry Reveals How Princess Diana's Perfume Helped Him Process Her Death

"I lifted the lid, took a deep sniff. Like a tab of LSD," Prince Harry recalled of smelling one of Princess Diana's favorite fragrances in his new memoir Spare.

January 11, 2023

You've Been Storing Your Perfume Wrong, According to This Viral TikTok

If you want your perfumes to last, then it's time to remove all of your pretty bottles from the bathroom and bedroom dresser. Keep reading to learn how to properly store the beauty product.

January 4, 2023

Euphoria's Sydney Sweeney Manifested Her New Beauty Role

Euphoria actress Sydney Sweeney recalled the full-circle moment she had when she became the new face of Armani Beauty's new My Way perfume.

January 3, 2023

Sephora Holiday Deals: 15 Signature Scent Worthy Fragrances to Shop Before the Sale Ends

Whether you're looking to stock up on your fave fragrances or looking for a new signature scent Sephora's fragrance sale has something for you. Did we also mention the same-day free shipping?

December 21, 2022

Elon Musk Is Selling “Burnt Hair” Perfume—Yes, Really

Elon Musk is adding a new business venture to his résumé—a fragrance product called "Burnt Hair."

October 12, 2022

Charli D'Amelio Reveals 11 Products You’ll Find in Her Ulta Beauty Shopping Cart

As Charli D'Amelio celebrates the release of her Born Dreamer perfume, the content creator is revealing what's always in her shopping bag at Ulta Beauty.

July 26, 2022

Kim Kardashian Can’t Stop Laughing After Revealing What Makes Her “Horny”

While promoting her new KKW Fragrance collaboration with celebrity florist Jeff Leathem, Kim Kardashian claimed one of the scents has an arousing effect. Find out which one!

January 25, 2022

12 Fragrances Guaranteed to Make You Feel Good on the Inside and Out

Get an instant burst of energy and lift your mood with these 12 delightful perfumes.

March 21, 2021

Watch Ariana Grande Cut Her Iconic Ponytail in New "Thank U, Next" Video

Bring It On and Mean Girls fans will love the singer’s fragrance ad

September 19, 2019

Kim Kardashian Is Sending Valentine's Day Gifts to Her Famous "Haters"

Keeping Up With the Kardashians star is also sending the same gifts to her family and friends

February 1, 2018

Angelina Jolie Is Absolutely Stunning in Sexy New Fragrance Ad for Guerlain

Actress embodies "modern femininity" for the campaign

March 2, 2017

Sarah Jessica Parker Surprises L.A. Fans During ''Rare Trip'' Out West to Celebrate Latest Fragrance

Stash is the actress and style icon's second fragrance

September 29, 2016

Sofia Vergara Doesn't Feel Dressed Without This On

Hint: it smells amazing

August 11, 2016

Is Katy Perry's New Perfume Throwing Shade at Taylor Swift?

Titled Mad Love, the new scent's name could be a reference to "Bad Blood"

June 21, 2016

Sneak a Peek at Kim Kardashian's Sultry New Fragrance Campaign!

E! reality star announces the launch of her third perfume, True Reflection, and teases fans with two new images

January 6, 2012