Elon Musk is living up to his name.
The entrepreneur announced a new business venture in addition to his SpaceX and Tesla companies— a "Burnt Hair" perfume. Updating his Twitter bio to "perfume salesman," Musk revealed what he called the "finest fragrance on Earth" on social media Oct. 11.
The businessman gave more insight on Twitter into his decision to launch a perfume brand through his brand The Boring Company.
"With a name like mine, getting into the fragrance business was inevitable," he wrote of his scented surname. "Why did I even fight it for so long!?"
The website includes an image of a red glass bottle with "burnt hair" penned in cursive silver letters and "singed" written in a bold font. As for what it smells like, the perfume's website said it is "the essence of repugnant desire."
"Just like leaning over a candle at the dinner table, but without all the hard work," the website reads. "Stand out in a crowd! Get noticed as you walk through the airport."
It's available for purchase now and priced at $100.
Musk is making payment forms available in all forms including cryptocurrency, writing on Twitter, "And you can pay with Doge!"
Though the website's fine print says the product won't ship until "Q1 2023," Musk wrote that there were already plenty who are eager to embrace the smell of burnt hair.
He tweeted, "Over 5000 bottles of Burnt Hair sold!"
Musk first teased the news on Oct. 9, commenting, "Coming soon from The @BoringCompany," with an image of perfume bottle's design.
Users who bought the product posted screenshot photos on social media of what they say is the purchase confirmation email.
"Hey, hot stuff!" the email reads. "This email confirms your purchase of Burnt Hair by Signed. It's going to be lit."