Euphoria's Sydney Sweeney Manifested Her New Beauty Role

Euphoria actress Sydney Sweeney recalled the full-circle moment she had when she became the new face of Armani Beauty's new My Way perfume.

By Alyssa Morin Jan 03, 2023 7:46 PMTags
Watch: "Euphoria" Season 2: 18 Makeup Looks We LOVE!

Sydney Sweeney's New Year is off to a fresh start—quite literally.

The Euphoria star kicked off 2023 as the new brand ambassador for Armani Beauty's My Way perfume, which launches online on Jan. 30. It's a gig she and her longtime makeup artist, Melissa Hernandez, have been manifesting for at least six years. And now, the stars have aligned.

"It actually was a dream of my makeup artist and me to work with Armani," Sydney told Vogue in an interview published Jan. 3. "Since day one, we always said that was our dream."

After Melissa introduced her to the brand's beloved Luminous Silk Foundation (which has received the stamp of approval from E! Editors), she's been loyal ever since.

"I stopped breaking out from makeup because of it," Sydney shared, "and I started experimenting with more Armani products."

But the White Lotus actress's full-circle moment came when she got to film a campaign with the brand in Morocco, recalling that she and her makeup artist teared up after realizing their dreams became a reality.

Stars With Beauty Brands

In a press release, the actress said the new fragrance—which includes a delightful blend of floral, vanilla and woodsy notes—"perfectly encapsulates so much of myself that I can share with others."

Dario Catellani

But for Sydney, manifesting her new beauty role and other career goals have proven to be a powerful tool.

"If I could choose anything that could go my way...f--k," she began. "When you ask these questions, I always feel like whatever I say is going to I have to think really, really hard about what my answer is going to be."

And while she might not have all the details mapped out about her future, she's not taking any opportunities the universe sends her way for granted.

"I'm still wrapping my head around everything that's been going on," Sydney explained about her newfound fame. "I've been working towards this dream since I was 11, and it's been a really long and hard journey."

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She added, "I'm really grateful that I'm able to be in this position, finally."