Gwyneth Paltrow, Hugo Boss

2013 is turning out to be the year of Gwyneth Paltrow!

First the actress' flick Iron Man 3 opened huge at the box office (not to mention the buzz she caused by wearing a sexy sheer dress while promoting the film). The Oscar winner also released another cookbook and gave some awesome interviews.

So what's next? Her new campaign for Hugo Boss' latest scent, Boss Jour Pour Femme. The Goop goddess raked in a cool $2 million for the campaign, a source tells E! News. Not as exciting as slapping Robert Downey Jr., sure, but the ad will certainly turn a few heads, she is after all the World's Most Beautiful Woman.

In the newest fragrance ad, the actress is shown relaxing in white blouse and black slacks in front of a country side. Our source tells us the ads will not run in the states, and Paltrow is flying from London to Spain today to reveal the launch.

This is a complete 180 from her first ad with the brand in which the star stood in front of New York City's skyline in a skin-tight LBD. Then again, the second scent is a daytime one.

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But the real shocker? Although she is the face of Hugo Boss fragrances she admits to having at least a hundred other scents in her collection.

"I am one of those people who have a whole closet full of perfume. I love it; I have always loved it and have always had a wardrobe full of scent," she told WWD.

Only Gwyneth would be the fanciest hoarder of all time.

—Reporting by Ken Baker

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