Trends

Crop Tops That Are the Perfect Length, According to Enthusiastic Reviewers

From Amazon to Abercrombie & Fitch, from t-shirts to sweatshirts, these are the cropped tops that are not too short, not too long, but are just right (and they won't show your stomach).

13 days ago

Lululemon Leaps into the Balletcore Trend with New Dance Studio Pants & More

Rock the balletcore trend, courtesy of lululemon, with their new pants that are studio and street-ready, plus other finds that fit the aesthetic.

15 days ago

It's Horse Girl Spring: Here's How to Ride the Coastal Cowgirl Trend That's Back & Better Than Ever

Yeehaw! The coastal cowgirl aesthetic has returned just in time for spring break & music fest season. Learn how to rock the trend based on your unique aesthetic, from Barbiecore to mob wife & more.

18 days ago

Wear the New Elegant Casual Trend with These Chic & Relaxed Clothing Picks

From cute, cropped t-shirts to slim pants with a belted waist, these are the chic and comfy finds you'll want to wear on repeat.

20 days ago

The Best Cowboy Boots You’ll Want to Wrangle Ahead of Festival Season

If you're looking for the perfect yeehaw chic look, we've lassoed all the best western boots to add some rodeo flair to your festival fits.

February 13, 2024

See the Best Looks From New York Fashion Week’s Fall/Winter 2024 Runways

Feast your eyes on all of the fierce and fabulous clothes to spring out of the fall/winter 2024 collections during New York Fashion Week.

February 12, 2024

Everything You Need for that Coastal Cool Home Aesthetic We All Can’t Get Enough of

Trust us, these elegant decor and furniture pieces give off that nautical and serene style you’re after.

February 8, 2024

The Best French Pharmacy Skincare Products That Are the Crème de la Crème

Say Bonjour to flawless skin with these top-rated pharmacy must-haves from our favorite French brands.

February 1, 2024

Everything You Need to Keep Warm and Look Cute During Marshmallow Weather

The temps may be freezing right now, but that doesn’t mean you can’t roast some hearts with these cute winter finds.

January 31, 2024

The Best Faux Fur Coats for Your Inner Mob Wife Aesthetic

Dress like the mob wife you were always meant to be with one of these gorgeous faux fur coats that’ll make you look so good, it should be a crime.

January 25, 2024

The Latest Cafecore Trend Brings Major Coffeeshop Vibes Into Your Home

Give you home coffee bar an upgrade with a latte art set, cute bamboo plates, a rustic organizer for all your java accessories, and more.

January 14, 2024

Balletcore Is the Latest Trend That Will Take First Position in Your Closet

From tulle skirts to soft leg warmers, these are the key pieces that will make sure your balletcore look is en pointe.

January 11, 2024

These Are the Key Winter Fashion Trends You Need to Know Now, According to Amazon Influencers

Become the IT girl this winter by upgrading your winter wardrobe with these influencer-approved fashion trends.

January 11, 2024

The Coquette Aesthetic Isn't Bow-ing Out Anytime Soon, Here's How to Wear It

Bows, bows, bows -- it's all part of the Coquette aesthetic and here are the frilly, lacy, delicate must-haves to help you rock the trend.

January 10, 2024

Eclectic Grandpa Is the New Aesthetic & We Are Here for the Cozy Quirkiness

Channel your inner grandpa with retro sweaters, custom cardigans, vintage sweatshirts, and more. You’ll be shouting, “Get off my lawn,” in no time.

January 9, 2024

Look Back at the Most Jaw-Dropping Fashion Moments of 2023

From Margot Robbie's Barbie-inspired looks to Ariana Madix's revenge dress moment, revisit the most noteworthy fashion moments in 2023.

December 23, 2023

Cozy Up with the Gingerbread Girl Aesthetic That Brings All the Toasty Feels

It’s not just a vibe, it’s a way of life. You'll want to stay in all weekend with these homey sweaters, velvet bows, spiced candles, and more.

December 21, 2023

Travis Kelce, Damar Hamlin and More Who Topped Google's Top Trending Searches of 2023

Amid his romance with Taylor Swift, Travis Kelce's star power was boosted even further in 2023. He, fellow NFL star Damar Hamlin and other stars made Google's annual list of top trending searches.

December 11, 2023

Winter Nail Trends for 2023: Shop the Best Nail Polish Colors for the Holiday Season

Nail your holiday look with these chic nail polish colors, you’ll love them so much they'll have you reaching for fingerless gloves all winter!

November 8, 2023

Sofia Richie Makes a Convincing Case to Revive the Y2K Trend of Using Concealer as Lipstick

Sofia Richie brought back an early aughts makeup trick, in which you apply concealer to your lips to get what she called "this beautiful ombré lip combo."

October 26, 2023