Jared Leto
The House of Gucci actor announced Twentynine Palms, an 11-piece beauty line that offers a range of skincare, body care and hair care products.
Brad Pitt
On Sept. 21, the Oscar winner announced Le Domaine—a luxury skincare line that the brand describes as "science-meets-nature." Brad's compnay offers everyday essentials, including a face cream, cleanser and serum that ranges between $80-$385.
Ciara
The "Goodies" singer debuted her skincare brand, OAM—an acronym she created for the phrase "on a mission"—on Sept. 15. "You've been asking," she teased in an Aug. 29 Instagram, "and here it is. Meet my secret sauce." Her line will feature five vitamin C-infused products, including a serum, eye cream and cleanser (to name a few).
Hailey Bieber
The model released Rhode Skin in 2022 to much success as her three-product line completely sold out after it hit online shelves. Fans are still eagerly awaiting a restock on the gel serum, moisturizer and lip treatments.
Gwen Stefani
The singer launched GXVE by Gwen Stefani in March 2022, giving fans lipsticks in her signature red, eyeshadows in everyday colors and more. She rounded up her debut line with a face oil, brow products and liners in electrifying shades.
Ariana Grande
From vibrant liquid eyeshadows in holographic purples to universally flattering lip stains, Ariana Grande's r.e.m. beauty has everything you need to look out-of-this-world. In addition, the pop star recently entered the body care space with a collection featuring lotions, body washes and more.
Rosie Huntington-Whiteley
The model-turned-mogul launched Rose Inc. with a unique vision in mind: To blend "efficacy and ethics in cosmetics and skincare," according to her site. The brand's initial release included products such as concealer, serum, blush and lipstick, so you can easily create an effortless look in minutes.
Becky G
After collaborating with top cosmetics companies, the music sensation decided to release her own, Treslúce Beauty. She launched an eye collection first, which included an eyeshadow palette, eyeliners and falsies. Speaking to E! News in September 2021, she opened up about this exciting new chapter, sharing, "There's been something in the air for me, as a creative person, that felt it was just time."
Halsey
Weeks after announcing they were pregnant in January 2021, the singer debuted their very own beauty brand: About Face. From a collection of wildly colorful eye shadows, dazzling highlighters and a range of liquid lipsticks, Halsey described their line as "make u(p) without rules." They also debuted a spinoff brand, af94, which is full of beauty products under $10.
Rihanna
The one and only Rihanna changed the game when she came out with her Fenty Beauty line in 2017. Not only did she release 40 foundation shades, which was sadly unheard of at the time, but she has since created innovative and exciting products. She also released Fenty Skin and has Fenty Hair on the horizon.
Selena Gomez
In February, Selena announced Rare Beauty and it finally launched in September 2020. The brand's initial release featured a 12-range lineup. From foundation, makeup tools and liquid lipsticks to liquid liner, blushes and more, Rare Beauty has all your bases covered.
Lady Gaga
Mother Monster delighted her fans when she released her own cosmetics brand, Haus Laboratories, in 2019. While the songstress is no stranger to the beauty world, she decided to create something for everyone. From glimmering lipsticks to long-lasting shadows, her makeup has become a holy grail. And in June 2022, Lady Gaga "re-imagined" her brand with completely new products, a new retailer and more.
Harry Styles
Known for his daring fashion, it's no surprise that Harry Styles entered the beauty space in full force. Welcome, Pleasing—a line that offers fun nail polish shades, a unique roller duo to refresh your eyes and lips and an illuminating serum.
Gabrielle Union
The actress has been killing it in the fashion game with her New York & Co. line, so it makes sense she'd enter the beauty industry with one amazing brand. She released Flawless by Gabrielle Union, a haircare line that features products for "textured hair, protective styles and wigs." She and husband Dwyane Wade also introduced Proudly, a line made for melanated babies.
Victoria Beckham
Nearly a decade after debuting her eponymous fashion label, the former Spice Girls member launched her namesake beauty brand. From shimmery (and crystal-infused) eyeshadows to high-quality serums, Victoria's line blends luxury with glamour.
Taraji P. Henson
In early 2020, the actress overjoyed fans with her eponymous haircare line, TPH by Taraji. Luckily, the brand's lavish yet inexpensive product range is available at Target. Best of all? The Empire star keeps blessing us with fun tutorials on her Instagram. In 2022, she released a body care collection full of lotions, oils, body wash and so much more.
Miranda Kerr
The supermodel finally shared her beauty secrets with us normals when she launched Kora Organics. Skincare lovers are fans of the brand's Noni Glow Face Oil, Noni Glow Sleeping Mask and Noni Night AHA Resurfacing Serum. Plus, some products are made with crystals. Now that's magical!
Jennifer Lopez
Fans can finally get that iconic J.Lo glow now that the star has officially dropped her eponymous beauty line. From a luminous complexion booster to a power-packed face serum, the singer has all your essentials covered.
Gwyneth Paltrow
It's safe to say Gwyneth's name is synonymous with Goop. After building her lifestyle and wellness empire, entering the beauty world was a natural next step. From power-packed face serums to unique body tools, the brand is chock-full of luxury products.
Alicia Keys
The singer entered the beauty space with a vision of how important self-care is. Keys Soulcare released with three key products: a gentle moisturizer, a crystal-infused roller and a relaxing candle.
Iman
The supermodel debuted her inclusive makeup line in 1994. Since then, Iman's namesake brand continues to be a force in the industry with its diverse collection of products that caters to Black, Indigenous and people of color.
Travis Barker
In September 2022, the Blink-182 drummer announced that he expanded Barker Wellness into skincare, introducing products such a face serum, eye cream, moisturizer and more. He exclusively told E! News the product he loves to use when it's cold, sharing, "The Renewal Balm is amazing year-round but especially a great go-to for the months where it may be a little drier. It's packed with hydrating and rejuvenating ingredients."
Lauren Conrad
Famous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.
Kesha
Like many expected, the singer's eponymous beauty brand is full of whimsy and fun. From a wildly colorful eyeshadow palette to electrifying packaging, Kesha Rose is anything but basique. Plus, her products are cruelty-free, vegan and PETA-certified.