Adele's brand new music video for her first single in years, "Hello," debuted Friday to rave reviews and mounting views—so many, in fact, that it surmounted Swift's record-breaking music video "Bad Blood" for most views in the first 24 hours. Adele may have taken a hiatus from breaking pop records, but this recent news indicates the 27-year-old Grammy winner hasn't lost her midas touch.
While the supermodel-minted "Bad Blood" peaked at a whopping 20.1 million views in its first 24 hours, the British mum's sepia ballad (featuring 90210's Dixon Wilson Tristan Wilds) bumped it aside with a viral 27.7 million views and counting in its first day alone.
While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion—a 30-second teaser clip that aired during a commercial break for the UK's X Factor. Still, it did the trick, revving up anticipation that exploded early the following Friday morning.
Kate Hudson and Katy Perry were just a few names on the long list of A-list celebrities raving about the first single off Adele's forthcoming third studio album. For those hearts that have not already been captured by the emotional ballad, Adele may be able to sway them with a musical appearance on SNL hosted by Matthew McConaughey in late November— her first steps back in Studio 8H since her SNL debut in 2008 with her hit track "Chasing Pavements" off her first album, 19.
The live rendition did wonders for her career seven years ago, catapulting her debut album to the iTunes top spot the following day. Could this be foreshadowing of what's in store for 25, which is set for release on Nov. 20? While the performance will certainly incite a viral response, we just can't wait to see which track she opts to belt out for her first worldwide audience in years.