• Share
  • Tweet
  • Share
Kate Upton, Sam Edelman Ad

Mert Alas/Marcus Piggott/Sam Edelman

What's an effective way to sell shoes? Wrap Kate Upton in a bed sheet and hand her a high heel.

The 22-year-old model posted an image from her latest ad campaign for shoe label Sam Edelman on her Instagram account Thursday with the caption: "Love my new @sam_edelman fall campaign! Thanks to@ mertalas and @macpiggott for the amazing shots!"

The campaign was shot by photographers Mert Alas and Marcus Piggott, and features a close-up of Kate lying in bed wearing nothing but a white sheet and a sultry gaze while clutching a burgundy stiletto.

This marks the third season that Upton has served as the face of the Sam Edelman brand. 

"This campaign reveals Kate in an intimate one-on-one moment," Sam Edelman told WWD. "With the launch of our apparel line this season, we can dress her from toe to head but sometimes all she wants are her Sams."

Upton has also inked deals with Bobbi Brown and Express—and she is the September cover girl for Elle U.K. We'd say 2014 has been a pretty great year for Upton so far.

What do you think of her latest ad campaign?