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Ferragamo Launches New Handbag & Releases Series of Short Films—Watch Now!

Attention, handbag fanatics: There's a newest "it" bag, and it's the Ferragamo Fiamma bag, named after Salvatore Ferragamo's late daughter.

The Italian label has a family history of three generations, so in honor of the new launch, Ferragamo is releasing a series of short films of famous families talking about what it's like to have such a legendary last name.

There are seven short films, including Sydney and Anika Poitier, Lola and Stella Schnabel and Mariel and Langley Hemingway.

Mariel Hemingway is the granddaughter of—you guessed it—great American author Ernest Hemingway. She and her daughter Langley talk about their family legacy in the vignette.

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"It's an amazing heritage to have come from. There's such creativity, there's such wonderful things about it. There's an overwhelming sense of free spirit in the entire family," said Mariel.

The video shows the mother/daughter duo posing with the Ferragamo bags, and we've got to say, we'd love to get our hands on one of these Fiamma bags. Too bad they range in price from $1,650 to $27,000. Sigh.

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