The fashion industry isn't the only business realm getting a boost in sales thanks to "the Kate effect."
Luxe stroller company Bugaboo is also likely to see a rise in purchases.
Mom-to-be Kate Middleton has already bought the brand's special-edition Cameleon3 design and the Amsterdam-based manufacturer is eagerly waiting to see when the Duchess of Cambridge will step out with the buggy.
Other famous tots such as Victoria Beckham's brood and Sienna Miller's daughter, Marlowe, also rode around in similar stroller styles from the brand.
A spokeman told the San Francisco Chronicle the band would be "delighted that a style icon such as Her Royal Highness has chosen Bugaboo for her first child."
Indeed, especially if Wal-Mart Stores Inc.'s Asda chain is any indication of just how giant that increase might be. The store reported a 57 percent rise in sales of a woven-straw bassinet after Prince William's wife was snapped with one at a baby boutique.
Considering the fact that new mommys are holding off on naming their own bundles of joys until the royal baby is born, just imagine how quickly the brand's strollers will sell out when the duke and duchess begin to roll around town!