BRAND NEW ON E!
The Kate effect strikes again.
Hot off the heels of the debut of the blond beauty's festival collection with Topshop, Grazia Daily reports that certain items sold out in a matter of hours. The pretty scalloped shorts and matching top the actress wore in the campaign video—and on the polo fields of Coachella—are no longer available, and the eye-catching tribal print vest and grunge girl cool plaid shirt are also gone.
So, is Bosworth replacing the duchess as the gal with the most covetable style?
For starters, the in-demand Topshop festival items were featured in an advertisement—the whole purpose of which is to hawk clothes. And while Kate was primped with the purpose of selling the collection, Middleton causes Topshop items, like this cute polka dot dress, to sell out by simply stepping out in them.
Of course, Topshop also enjoys a wildly popular following among fashionistas, and the fact that they slapped a limited-edition label on their latest collection definitely helped ensure a fashion frenzy. Plus, festival collections in general are quite popular at the moment, with retailers like Forever 21 and H&M churning out their own festival lines to fulfill the demand for fringe-festooned frocks.
And while it probably didn't hurt to have the beautiful Bosworth modeling the Topshop collection, we'd say the festival fashion wave is probably also at play here. After all, this isn't the first time she's teamed up with a brand to sell her designs. Last summer she created an accessories collection along with her stylist Cher Coulter for JewelMint, and the pieces didn't sell out within hours.
So, we'd say Bosworth hasn't hit the level of the other Kate effect just quite yet.
Do you prefer Bosworth of Middleton's style?