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Alexander Skarsgard

Courtesy of Wireimage

Smell you, Alexander Skarsgård!

The True Blood hunkster is the new face of Calvin Klein.

No, he's not stripping down for the fashion house's legendary underwear line, but…

I can exclusively reveal that the 35-year-old hottie has landed himself an endorsement deal with Calvin Klein men's fragrance.

Details are being kept under wraps, but I'm told the campaign, shot a couple of months ago, will be released any day now in time for Sunday's season premiere of—what else?—True Blood.

This isn't Skarsgård's first major fashion campaign. He was the face of suitmaker Hickey Freeman two years ago in an ad campaign shot by famed photographer Annie Leibovitz.

Skarsgård joins a long list of celebrities who have starred in ads for men's fragrances. More recent campaigns include Justin Timberlake for Givenchy, Ryan Reynolds for Boss, James Franco for Gucci and Dolce & Gabbana with Matthew McConaughey.

Brad Pitt recently signed a megadeal for a fragrance campaign—but not for men. As E! News exclusively reported, the Moneyball star is the new face of legendary women's perfume Chanel No. 5.