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Heidi Klum

ABC/RICK ROWELL

Heidi Klum wants to make us smell "delicious."

The former Victoria's Secret Angel slash Project Runway host slash mom of four has taken the next step in moguldom, inking a deal for her own fragrance with Coty Inc.

"I am thrilled to be partnering with Coty on my new fragrance," says Klum. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations, but it is all worth it."

So what's it called? And what's Orlando Bloom doing in the fragrance department?

Klum has named her "special" and "head-turning" new perfume Heidi Klum Shine.

The scent will launch in fall 2011.

Meanwhile, Orlando Bloom has landed the ad campaign for Hugo Boss fragrance Boss Orange Man, out Feb. 1. 

The Lord of the Rings actor says he never even thought about modeling before: "I'm a guy's guy. I'm not really a fragrance kind of guy."

But after Hugo Boss execs explained that the project was "about a unique quality of independence and freedom, open minds and free souls and all of these [sorts] of ideas," Bloom was on board. He also filmed a commercial for the cologne, in which he explains he had the genius idea to "muss his hair" at the end.

"Because that's the way I am," Bloom explained. "I don't spend a lot of time froufrou-ing myself.