Thanks to TikTok, the secret to Kendall Jenner and Hailey Bieber's flawless makeup has been unmasked.
In recent days, the beauty community has gone wild over the backward technique makeup artist Mary Phillips uses to give her A-list clients—Kendall, Hailey, Jennifer Lopez, Kim Kardashian and more—sculpted but fresh skin.
So, what does that mean? Well, Mary contours and conceals the face before she applies foundation instead of doing it the other way around. Yes, you read that correctly: contour first, foundation second. User @inamarimaki summed up the beauty hack best, saying Mary "basically flips the normal makeup routine."
And after the technique went viral, Mary even joined TikTok to explain her method.
"It's like laying down the bones under the skin," she shared in the Jan. 9 video. "The contour and the highlight being the bones and the skin being the foundation."
This isn't the first time she's given an in-depth look at her beauty trick.
In a 2018 tutorial on YouTuber Melissa Alatorre's channel, Mary noted that applying contour as the first step is comparable to "creating the bone structure." Once she's shaped the face with contour and concealer, she'll blend it out with a brush.
Afterward, she'll add foundation and blend it out with a fluffy powder brush (another interesting hack since she doesn't use a foundation brush). Next, she contours and highlights the face again and will layer a darker foundation on top so it all looks seamless.
Of course, Mary's viral makeup look isn't the only technique TikTokers can't get enough of. Keep scrolling to see all of the buzzy beauty trends to recently take the social media platform by storm.
The dotted hack was one of TikTok's most useful techniques, as it not only saves time and feels weightless on the skin but doesn't waste your makeup. Instead of layering foundation, concealer, blush, etc. on top of each other, you simply dot the products in the areas you want them and blend them out from lightest to darkest.
Partly inspired by Kylie Jenner's snowy getaway in 2019 as well as the winter season, beauty devotees created the illusion of having flushed cheeks, a Rudolph-red nose and bright under-eyes. The look mimicked the natural flush your skin gets when you're outside in the wintertime.
Thanks to Hailey Bieber, having a glossy manicure was the epitome of chic. The model's affinity for dewy skin and high-shine makeup eventually trickled down to her nails, sparking a glazed donut nail mania. She debuted the shiny claws at the 2022 Met Gala in May, which were painted in a pearlescent white. But throughout the year, Hailey refreshed her glazed donut manicure with a chocolate and holiday version.
TikTok users quickly rode the (red) wave of period face masks, with the hashtag amassing more than six billion views. As the name suggests, people took their period blood, generally collecting it from a menstruation cup, and smeared it over their faces in the hopes of waking up with clear skin. But dermatologists weighed in on the trend, with Dr. Geeta Yadav putting it simply, "Aside from the fact that it is free, there is zero advantage to using menstrual blood on your skin."
If you're still fantasizing about Robert Pattinson's glistening skin as Edward Cullen in Twilight, August Sombatkamrai, a.k.a. @imonaugust, created the dazzling vampire skin effect. By mixing foundation with silver liquid glitter, your dream of sparkly skin can become a reality.
After Glamzilla frothed her beauty products in what she described as "weird makeup science," she inspired people to froth their foundation a latte. By adding a few drops of foundation into a cup or bowl of water, users blended the two ingredients together, which resulted in a mousse-like foundation. However, chemist Ginger King warned against the technique.
"When you introduce water to products," she told Allure, "you increase the [chance of] bacteria contamination."
The "W" blush makeup hack was summer's hottest trend, allowing people to get a sun-kissed glow without ever having to step foot outside. To partake in the fad, all you had to do was draw a "W" on your cheeks and across the bridge of your nose, either with a liquid or cream blush (which made gliding the product and blending it out a lot more seamless).
Inspired by a style of Japanese comic books and graphic novels, the Manga Lashes trend played up the anime characters' eyes. To achieve the look, TikTokers either cut lash strips into small chunks or used individual lashes and separated the hairs into clumps with glue. The spikey, doll-like finish added extra drama to their makeup.
TikTok's very own bleached eyebrow filter influenced people to rock the bold look IRL, with many of them creating at-home dyes. But it's important to note that bleaching your brows, especially without the proper tools or training, can cause side effects.
"Ingredients used to bleach the hair [that include] high concentrations of hydrogen peroxide can cause serious burns," Michelle Henry, a New York City-based dermatologist, told Allure. "If the solution is too strong, brows and hair can be damaged. Significant burns can also cause permanent hair loss."
Unlike some of the potentially risky beauty trends to emerge from TikTok, skin cycling is actually worth implementing into your routine. New York-based dermatologist Dr. Whitney Bowe, who is credited with coining the term, recommends creating a four-night skincare schedule.
Night one is for exfoliation, night two is for retinoids and nights three and four are your recovery nights, where hydration and barrier repair are key. Then you repeat the process.
And while the idea of skin cycling isn't necessarily a new concept (it's just been given a buzzy name), there's no denying its benefits. As Dr. Bowe told E! News in July, "You can get more out of your skincare products and see real changes in your skin."