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AUG 29, 8PM
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Katie Holmes, H Stern Ad

Tom Munro/H Stern

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Behold, Katie Holmes as she smizes you into your next bejeweled purchase.

These images are from the second series of ads for luxury jewelry firm, H. Stern, which is set to debut this September and shows the now officially ex-Mrs. Tom Cruise all dewy and smoldering.

Katie Holmes, H Stern Ad

Tom Munro/H Stern

Katie was announced as the face of the campaign earlier this year and the ads were shot by celeb photographer, Tom Munro, back in April. Her pretty face follows in the H. Stern pimping footsteps of fellow beauties Catherine Deneuve and Kate Moss.

The company said of its new collection: "The jewelry pieces are marked by patterns that reproduce the animal skin of serpents, fish, birds, turtles and jaguars, using a contrast of black and white gemstones and various shades of gold."

Wait, now we remember where we've seen Katie with that look before—pretty much anytime she was standing next to Tom. Huh, weird!