If you've got it, flaunt it.
Right, Milo Ventimiglia?
The 39-year-old actor appears completely naked in the first episode of his upcoming NBC series This Is Us with just a small towel covering his junk. The internet was sent into a tizzy when we got a peek at his firm butt in the launch trailer for the dramedy.
As of today, the trailer has been viewed more than 7.3 million times, a record for a new series.
"It was one of those things [being on network television] I thought no way and I get to my trailer in the morning on the first day of filming and I look at my choices of wardrobe and it's really not much," Ventimiglia told me last night at the Hollywood Foreign Press Association's Grants Gala at the Beverly Wilshire. "There's tape and there's like a nude flesh colored thing, like pieces of cloth and tape and I kind of went, 'OK, alright, cool. I've been nude in film before. It's fine. No big deal. I'm totally comfortable with my manhood and my rear.'"
And then he got a look at the trailer. "I was like, 'Wow, my ass precedes my face,'" Ventimiglia remembered.
He credits his personal trainer Jason Walsh of Rise Nation for his extraordinary derrière. "He's my trainer of seven years," Ventimiglia said. "It's a hardworking ass."
This Is Us executive producer Dan Fogelman recently cracked at the Television Critics Association summer press tour, "We're showing his ass in every episode."
What does Ventimiglia's co-star Mandy Moore think of his backside? Watch the video below to find out.
This Is Us premieres Sept. 20 at 10 p.m. on NBC before moving into its regular slot at 9 p.m. on Oct.11.
(E! and NBC are both part of the NBCUniversal family.)