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Kanye West, NYFW, Yeezy

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And we thought we had Kanye West at "FML."

The prolific rapper unveiled his years-in-the-making seventh studio albumThe Life of Pablo, it's called, in case you missed the hype—today at Madison Square Garden amid all the hubbub of his Yeezy Season 3 show for New York Fashion Week.

Let's just say... Kanye needed to get a few things off his mind.

The reveal included what sure sounds like his response to Ray J's tacky "I Hit It First," in the TLOP track "High Lights":

"I bet me and Ray J would be friends / If we ain't love the same bitch / Yeah, he might have hit it first / Only problem is I'm rich / Uh, 21 grams superstar family /We the new Jacksons and Momma 'bout that action / I'm about that fair time"

But that may have been one of the less salacious lyrics...

Never one to hold back when a lyrical bombshell can be dropped instead, on the track "Famous," which also features Rihanna, he raps:

"For all my Southside n--gas who will know me best / I feel like me and Taylor might still have sex / Why, I made that bitch famous / God damn / I made that bitch famous."

"Speak now," why don't you, Kanye? (For the record, this Taylor Swift -VMAs debacle reference is not sitting well with a fair amount of listeners on Twitter.)

Which makes his crack about Rob Kardashian's new relationship in "High Lights" not that big a deal...

"Blac Chyna f--kin' Rob, help them with the weight / I wish my trainer would tell me what I overate."

Kanye West

Aside from concerned brother-in-law, Kanye also let his fierce Dad side come out, promising to always protect daughter North and son Saint.

In his way, of course.

"I'mma bust a couple's head open on some Diddy s--t / If he ever talk to my son like an idiot," he also raps in "High Lights," referring to Sean "Diddy" Combs' alleged confrontation with a coach at UCLA, where his son plays football.

And as for North, in "Ultra Light Beams," which has a decidedly spiritual bent: "My daughter look just like Sia, you can't see her."