Well, this one has to burn a little bit.
There is an evil Internet wizard out there, and he or she has decided to work a little bit of dark magic at Kanye West's expense. The result? The domain www.loser.com currently automatically redirects to Ye's Wikipedia page. Ouch.
As far as we can tell, said Internet wizard hasn't actually altered the content of the Wikiedia bio—it's still the same old information about his upbringing in Chicago and musical discography. But, it's still not ideal to have your name permanently (for now) linked to the word loser.
So far no one has claimed responsibility for the trolling, but West does have a fair amount of enemies. This could be the work of a Beck fan group for all we know. (Or Amber Rose, or Bruno Mars, or the fashion industry).
What we do know is that thus far Kanye is completely unfazed. He might not even know about the diss, but he's probably too busy working on his album, nursing his tattoos, or, you know, comparing himself to Picasso. It's just all in a day's work for Yeezy.
If he ever does find out who's behind the prank, we can be darn sure he's gonna tweet about it.