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Juan Pablo Galavis

Courtesy: Tom Briglia/PhotoGraphics

It doesn't sound like Juan Pablo Galavis is too happy with the new Bachelorette ad that pokes fun at him.

Last week, ABC released a promo poster of new Bachelorette star Andi Dorfman featuring the line, "She's looking for the right Juan. One," with Galavis' name crossed out. And now, a friend of the controversial Bachelor hunk tells us he's not loving the joke.

"He's embarrassed," a source tells E! News exclusively. "He feels used. He doesn't like being the butt of a joke."

The Bachelorette Key Art

ABC

"He's feeling very misunderstood right now," the source adds. "He's still claiming he had no idea what he was getting into when he signed on to do The Bachelor. He really wants to clear up all the misconceptions about him."

On a happier note, Galavis' relationship with Nikki Ferrell seems to be going strong. 

"They're together," the source says. "They're still not living in the same city, but they see each other when they can. Juan Pablo says they're both happy."

Wonder if Galavis and Ferrell will tune in to the new season of the Bachelorette when it premieres Monday, May 19?

—Reporting by Beth Sobol