In one, clad in an all-denim ensemble with gold embellishment, the singer peeks out from under her curly bob. In the second, the Grammy winner still plays coy behind her tousled locks, but flaunts a bit of leg thanks to her robe-like pink coat, which is paired with gold cap-toe lace boots.
"In front of the camera, she makes you feel like she is the only girl in the world," said Balmain's creative director Olivier Rousteing. "When the woman that inspires you wears your creations, your vision feels complete."
Previously Rihanna fronted a campaign for Armani Jeans. And, of course, she is always the unofficial face of her own River Island line.
What do you think of Rihanna's ads for Balmain?