And we have an inside look at Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne shooting their commercial to prove it!
"We've tried to almost do like a spoof advert of the perfume adverts," Malik said in a behind-the-scenes interview at the shoot. "We're trying to have fun with it a little bit and kind of make it One Direction."
So, what exactly does giving an ad a One Direction twist mean? Why, throwing fruit, hugging props and hiding in giant boxes, of course!
But the business of fragrance making wasn't all fun and games.
We also got a peek at the process behind the making of the band's first fragrance, which included them meeting as far back as last September to make sure the product took, ahem, a direction they could feel confident signing off on.
"It's all stuff that we've picked and we kind of went through each stage of it," said Styles. "We chose the base smells that we wanted and all the different things that we liked—the bottle, packaging and seeing it all coming together in our bottle and now smelling it is crazy."