Close
BRAND NEW ON E!
Music Channel - Category Header 920x60

News/ 

Jay Z and Justin Timberlake Unleash Holy Grail Music Video—Watch!

Holy Grail Video

The search is over…at least for the music video of Jay Zs "Holy Grail," featuring vocals from tour mate Justin Timberlake.

The clip for the first single off H.O.V.A.'s 12th studio album, Magna Carta Holy Grail, premiered today exclusively on Jay Z's Facebook page and shows the rap kingpin in fighting form, not only dropping references to Mike Tyson, but sampling Nirvana's anthem "Smells Like Teen Spirit."

"Bright lights is enticing/But look what it did to Tyson/All that money in one night/30 mill for one fight," Jigga rhymes about the misfortunes fame can bring.

NEWS: Justin Timberlake performs "Take Back the Night" for 150 lucky fans in Jersey

While J.T. sings the bridge from the legendary grunge band's mega-hit and has a number of soulful verses interspersed throughout, albeit disjointedly given the stop-start nature of the vid, There are also various moments where Jay Z's voice is intentionally slowed down—as if to emphasize the serious subject matter he's rapping about.

But "Holy Grail" excels at stringing together a series of moody cinematic images however, including a shot of Timberlake wandering around a beautifully lit hall surrounded by ghost-like dancers covered in white sheets and crooning before a wall of flames.

NEWS: Magna Carta Holy Grail reviews surface

Holy Grail Video

The video is the first to premiere on Facebook's new proprietary video player and will run on the social network for 24 hours before going out to YouTube and other video sharing sites on Friday at noon.

The social media blitz is a worthy follow up to Jay Z's innovative marketing launch for Magna Carta. The latter saw the MC strike a deal with Samsung to give away 1 million advanced copies of the record to Samsung Galaxy smartphone customers, a strategy that helped draw attention to Magna Carta and spur its debut at No. 1 on the Billboard charts with 527,000 in sales.

PHOTOS: Top 10 Best Justin Timberlake songs

RELATED VIDEOS:

FROM AROUND THE WEB
MORE ON EONLINE
Most Read
Khloe Kardashian, French Montana

Hercules Premiere

Dwayne Johnson, Mariah Carey & more stars hit the red carpet