It was a family affair for Band of Outsiders' latest campaign.
The clothing brand tapped Rashida Jones and her sister Kadida to model its fall 2013 collection.
And the stylish siblings definitely didn't disappoint, proving that the only thing better than one fab Jones girl is two!
The sister act show off a cool fall collection of cozy knits—including voluminous turbans that appear in every campaign shot—in seasonally appropriate black, white and gray hues, as well as a punchy pieces in purple.
It's hard to tell the two gals apart as they stand side-by-side in front of Los Angeles restaurant The Dresden, where Band of Outsiders creative director Scott Sternberg, had them pose. In fact, we've got to admit their striking physical resemblance and similar styling—loose locks and sultry red pouts—distracted us a bit from the fall fashions.
And while Band of Outsiders may have chosen to stick with old school Polaroid shots for its fall 2013 campaign, it is one of many brands that have chosen to turn to social media this season to debut ads. All week, the brand has been releasing sneak peeks at the Jones' work for the company via its Tumblr page and Instagram accounts.
Brands like J.Crew, Chanel and Oscar de la Renta have also turned to social media to drum up excitement—and headlines—for fall campaigns. And even fashion magazines, where brands traditionally debuted ads, are getting in on the selfie storm, with notoriously social-media-shy editor Anna Wintour posing for Vogue's Instagram's account with a copy of the glossy, and calling out for readers to do the same.
What do you think of Rashida and her sister's new campaign?