Hurry up and wait!
The cameras may be getting warmed up, but the Duchess of Cambridge's due date isn't for another few weeks.
It appears that British media is so ecstatic about the impending birth they can hardly wait!
The hospital, which is located in London's Paddington district, is making the final preparations to house Middleton and the future royal heir.
St. Mary's is the same hospital where Kate's husband was born 31 years ago, as was her brother-in-law, Prince Harry, a few years after that. William was actually the first future king of England to be born in a hospital, his father, Prince Charles, was born at Buckingham Palace while Charles' sister, Princess Anne, was born at Clarence House.
Middleton is slated to set up shop in the Lindo Wing of St. Mary's, which is quite literally fit for a queen. Each suite offers a satellite TV, radio, safe, bedside phone, Internet access and a refrigerator. There is also a hotel services team which will personally cater to Kate's dietary needs. A wine list is also offered in the Lindo Wing, for when family and friends want to share a toast to their special delivery.
A "normal" night at the Lindo Wing requires a £5,500 ($8,600) deposit, and rates run £1,000 ($1,560) per 24 hours stayed over any originally scheduled time.
So what are the cameras lining up for exactly?
History would have it that the world gets its first glimpse of the royal baby when Kate and William bring him or her out in front of the hospital to meet the press, just as Princess Diana did with her two boys.
Everyone wins it seems: Mum and dad are prepared about what to expect (total madness, most likely) and we don't have to wait! However, should the new parents decide to go against tradition and not go that route, an official picture of the baby will be forthcoming.
It's only a matter of time before everyone gets to meet the latest addition to the royal family!