Exclusive

See How Rashida Jones and Dad Quincy Jones Are Standing Up to Cancer

Parks and Recreation star and the music legend's new campaign to raise awareness about men's health

By Marc Malkin May 30, 2013 1:00 PMTags
Rashida Jones, Quincy Jones, Stand Up To Cancer PSAStand Up to Cancer

Just in time for Father's Day, Rashida Jones and her dad Quincy Jones are teaming up to fight cancer.

The two star in a new PSA campaign for Stand Up to Cancer and the Prostate Cancer Foundation (PCF).

"Life flies by in an instant, let's protect the men we love," reads a print ad featuring the Parks and Recreation star with her arms wrapped around her music legend father.

Prostate cancer is the second most common cause of cancer death for men in the U.S., affecting one in six men, according to PCF.

"As a father, I cherish the special moments in life and understand how they can fly by in an instant," Quincy said in a statement. "Prostate cancer has affected dear friends and family of mine, so I am honored to be part of this campaign with Stand Up To Cancer and the Prostate Cancer Foundation to reinforce how incredibly important it is for men to talk to their doctors about prostate cancer."

The campaign also includes television and radio spots.

"We have to protect the men we cherish, so please talk to your fathers, your grandfathers, husbands, brothers and sons and make sure they speak to their doctors about this disease and how to reduce their risk," Rashida said.

The broadcast PSA will also begin airing next month in Major League Baseball ballparks.

To learn more, go to pcf.org or su2c.org.

Watch: Rashida & Quincy Jones Stand Up To Cancer