As if Prince William could get any more appealing...
In a video address to world leaders gathered in Bangkok for the 2013 Convention on International Trade in Endangered Species of Wild Flora and Fauna (or CITES), Kate Middleton's other half urged all to take active measures to put an end to the poaching of endangered species, particularly African elephants and rhinos.
"What you decide in this room over the next two weeks could determine the fates of some of the world's most captivating species, as well as many lesser-known plants and animals that warrant equal attention," the Duke of Cambridge, a longtime anti-poaching activist, says in his latest missive on the subject.
"As we enter 2013, the world's natural resources are under threat as never before," William continues. "We know from the data and analysis presented to this meeting that the illegal killing of the African elephant and rhino and the related illegal trade in their ivory and horn has reached shocking levels in the past few years...We must do more to combat this serious crime if we are to reverse the current alarming trend."
"We simply must not let this catastrophe unfold. Our children should have the same opportunity that we have, to experience wildlife in its many beautiful and varied forms," the expectant dad, whose first child is due in July, says in expressing confidence that the assembled leaders can make a difference.
"If I may I would like to wish all participants a highly productive and successful meeting," William adds. "There will undoubtedly be differences of opinions from time to time, but I know you're all bound by a common objective."
His Royal Highness also spoke out at last summer's U.K. premiere of African Cats, urging all assembled to "act now, coherently and together, if the situation is to be reversed and our legacy—our global, natural legacy—preserved. Tomorrow will be too late."