That's right, the mega music stars have inked brand new long-term partnerships with the mass retailer and ShopYourWay.com, a social shopping platform, to create budget-friendly apparel and accessories collections—but only for select locations. Guess that means you'll have to hunt and peck your way from store to store to get your hands on this fancy finery!
And might we add, Kmart is accumulating quite an impressive celebrity roster these days— a smart tactic to differentiate itself from the chic designer collabs that Target has spawned as of late.
That being said, Minaj and Levine aren't the first foray into celeb fashion lines for the big box retail giant; you may recall that Selena Gomez also launched her Dream Out Loud collection for the teenage set mere months ago.
Hmm...looks like Kmart is cookin' up some stylish strategies these days!
Minaj and Levine will each design and develop their individual collections to reflect their creative talents and personalities at an affordable price point, which will eventually develop into a multi-department lifestyle brand this year, the retailer said in a release.
If you ask us, we're a little nervous for ultra-accessible mass-produced Minaj looks (can you imagine?!), but think the Maroon 5 singer may be seriously on to something with this new addition to his résumé.
After all, a little Levine-infused memorabilia might make the world—and Kmart— a much hipper place.
What do you think of these new budget-friendly fashion collaborations?