BRAND NEW ON E!
Let the hype begin continue!
Just two days before the world gets to actually see and hear Lance Armstrong confess to Oprah Winfrey that he used performance-enhancing drugs, along comes a brief (not to mention wee bit dramatic) promo.
"We agreed there would be no conditions on this interview and this would be an open field. So here we go," Winfrey says to the disgraced cyclist at the top of the 0:15 second clip.
Cue the thunderous drum beats!
"Oprah. Lance Armstrong. No. Holds. Barred," the voiceover guy can be heard saying in between quick cuts of Winfrey, Armstrong and graphics of their respective names.
Over-the-top? Most definitely. But then again, did you really expect anything less?