This is one way of catching people's attention.
Talk show host Montel Williams spoke on behalf of an ballot measure that would legalize medical marijuana at the Arkansas state Capitol today, and when it came to addressing those who opposed to the plan, well, he didn't hold back one bit.
"Offensive is really an understatement. It's the most egregiously racist, false statement you've ever seen in your life," Williams reportedly told the Little Rock crowd in regards to a TV ad that aired opposing the measure.
"They've people sitting in a picture holding guns, talking about medical marijuana, and of course they happen to be of different colors to make sure you're as irritated and angry as you can be."
The spot that got Williams all fired up was funded by The Family Council Action Committee, who paid $1,000 for 30 seconds of airtime and unsuccessfully tried to get legalizing medical marijuana off the ballot.
"The grass-growers and dope dealers would be in charge," the narrator in the ad says. The TV spot also shows a black actor filling bags with pot at a table that has guns on it.
"Arkansas doesn't need a state filled with stoned-out zombies, or the criminal activities that come from legalizing controlled substances," the ad continues.
Williams has openly expressed his support for medical marijuana, which he says he uses to treat symptoms of his multiple sclerosis in New York.
If Arkansas passes the ballot, they will be the first southern state to legalize medical marijuana.