The James Bond film franchise turns 50 today, so we're celebrating something called Global James Bond Day. And if you don't, the studio bosses will evaporate the world's oceans with lasers from space.
Really and clearly, Global James Bond Day is all about promoting Skyfall, the 23rd 007 film, which opens next month.
So where will Daniel Craig's latest stack up against the previous Bond films? Will it be better than the excellent Casino Royale? More cringe-worthy than Moonraker?
To help you assess the looming threat of Global James Bond Day, we present our list of 22 the previous Bond films, ranked from worst to best.
And we're just kidding about the laser.