Was squeaky-clean country songbird Taylor Swift too touched up to be in print? Well, sorta.
E! News can confirm that Procter & Gamble voluntarily pulled a CoverGirl print spot featuring the singer because it was among a group of ads cited by an ad industry watchdog for excessive Photoshopping.
Talk about a "Picture to Burn."
The National Advertising Division (NAD), the ad industry's self-regulatory body created to review factual claims in national advertisements, issued a statement saying "it has determined that the Procter & Gamble Company acted properly in discontinuing superior performance claims made in print advertising by the company for its CoverGirl NatureLuxe Mousse Mascara."
Specifically, the NAD asked P&G to verify claims that the mascara has two times more volume vs. bare lashes and is 20 percent lighter than the most expensive mascara.
The watchdog also took issue with what it says are "implied messages" that consumers who use the product "would get lashes like those depicted in the advertisement and that the lashes depicted in the photograph were achieved solely by using [the mascara]…without post-production enhancement."
Taylor enhanced? As if she needs it.
A rep for the hitmaker was unavailable for comment.
—Reporting by Sharareh Drury