"Boys will be boys."
Those four words are repeated seven different times by actors Tate Donovan, Chris Meloni, Blair Underwood, Anthony Edwards, Andre Braugher, Dann Flores and Danny Pino in a just-released PSA shared exclusively by E! News. (Watch the full series of PSAs here.)
Partnering with Mariska Hargitay's Joyful Heart Foundation, an organization launched in 2004 to support sexual assault, domestic violence and child abuse survivors, the PSA aims to call attention to societal norms that have otherwise deafened and perpetuated acts of sexual violence against women.
In the 30-second clip, actors reiterate the phrase often used to excuse boys' behavior until, "Enough. Together we can raise a generation of boys to respect women and girls" is shown across the screen.
Other celebrities involved in the campaign include Girls star Andrew Rannells as well as Hawaii Five-0 actor Daniel Dae Kim.
According to the organization's website, Hargitay was inspired to create Joyful Heart Foundation amid preparing for her role in Law & Order: Special Victims Unit. Since its inception, more than $28 million has been raised to support the foundation's various outreach and healing programs.
Visit The Joyful Heart Foundation's website to learn more about the issues and take a pledge that includes a commitment to: speak up, support survivors, stand up, talk openly about these issues, and model respect.