While Colts and Saints fans will be glued to the TV this Sunday, rooting for Reggie vs. Reggie, other Super Bowl viewers will be happily chatting away during the gridiron action, waiting for million-dollar commercials like Brad Pitt's 2008 Heineken ad.
And there oughta be a word for that. Think you know what it is?
We promise, no flags on the play.
Of course, Brad is also a Celebrity Football Fan. See who else is in our gallery!