Kate Hudson and Goldie Hawn Add Pink to Their Hair for Breast Cancer Awareness Month

Mother-daughter duo add a little color to their signature blond locks

By Mike Vulpo Oct 18, 2014 10:04 PMTags
Kate Hudson, InstagramInstagram

This is taking pink power to a whole new level!

Hollywood starlets Kate Hudson and Goldie Hawn came together Friday for a special beauty day. And while we totally expected a fresh manicure, we didn't expect a special new hairstyle.

Turns out the family members added streaks of pink to their famous locks in support of breast cancer awareness month.

"In honor of my bestie Juliana, my assistant Kathy, my grandmother Laura, Mino and all the people who are fighting and have fought cancer," Hudson shared on Instagram. "Your courage shines and inspires."

What better way to show support than with a hot, new style?!

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"We decided to show our support by wearing pink proud!" she added. "Thank you @majormoonn for taking us there #Breastcancerawarenessmonth #familyfun #pinkpower #pinkproud #courage #showthelove #bcrf"

We loved the fun change from the beginning. Now that it's for a great cause, we're kind of obsessed. The pink nail polish on Hudson's finger doesn't hurt the look either.

Both Hollywood actresses have shown their support for Breast Cancer research in year's past.

Last year, E! News caught up with Hudson before she hit the Breast Cancer Research Foundation's Hot Pink Party.  The 35-year-old actress shared she was more than willing to accessorize with all kinds of looks, even if they were a little unconventional.

"Women need to wear things they are comfortable and confident in," she told E! News. "If I can't walk or I'm uncomfortable, forget it."

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Breast cancer is the second most common kind of cancer in women. In fact, about one in eight women born today in the United States will get the scary diagnosis at some point.

Stephanie Kauffman, the chief communications and engagement officer for the Breast Cancer Research Foundation, emphasized why it's crucial for women to stay on top of their health.

"I cannot stress enough the notion of self-exams," she recently told E! News. "As a young woman, you know your body. Do the self-exams, if you think about it in the case of Giuliana [Rancic]'s story, she was diagnosed at 36. The recommended mammogram age is 40."

Rancic and many other cancer survivors, however, remain confident that enormous progress is being made.

"We will find a cure," Rancic declared. "I'm confident we will."