Abercrombie & Fitch ad

Abercrombie & Fitch

Looks like Abercrombie & Fitch is turning a new leaf.

The mall retailer, which made headlines earlier this year when the brand's CEO was under fire for declaring their core customers should be the attractive ‘cool kids', thus, alienating a pretty sizable demographic of shoppers, has just announced that they will be launching a plus-size line in the coming months.

Given the controversy earlier this year, it's pretty shocking, to say the least, and we're guessing that this decision was made more in desperation than anything else.

It's no secret that Abercrombie & Fitch has fallen off the grid in terms of hot shopping spots these days, especially when brands like Forever 21, American Eagle and ASOS have all expanded their lines to accommodate a range of body shapes.

Not only do these savvy merchants churn out trendier options, but they also come at an affordable price, inspiring shoppers to embrace their personal style and mix and match to find styles that speak to their individual tastes.

After all, we have to admit—Abercrombie's distressed low-rise  jeans, shrunken polos and fitted hoodies emblazoned with their logos aren't exactly on our wish lists anymore.

You snooze, you lose, right?

And finally in light of this news, we think it'll be fascinating to see what exactly the brand produces for those larger than a size 10; and we're even more intrigued how shoppers will respond to the collection.

Plus-size denim mini skirts? Plaid button down shirts? Flimsy cotton camisoles?

This will be interesting, indeed!

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