Kardashian Kollection for Lipsy Fashion Collaboration Sells Out in Record Time

Celebrity fashion partnership proves to be huge success with shoppers

By Jennifer Chan Oct 25, 2013 6:29 PMTags
Kim Kardashian, LipsyTerry Richarson/The Kardashian Kollection for Lipsy

Let's just say it's been a big week for the Kardashian sisters!

First, Kim Kardashian and Kanye West celebrated the most epic celebrity engagement we've ever seen, and then Kim, Kourtney Kardashian and Khloé Kardashian Odom unveiled their Lipsy fashion collection for fans on Oct. 24, which sold out in record time!

How's that for star power?

We knew from the moment we laid eyes on the flirty and feminine line, which includes body-conscious dresses featuring lace details, intricate beadwork and pops of leopard print, that it would be a guaranteed hit with their fans, but we weren't expecting a total sellout in a matter of hours.

Terry Richarson/The Kardashian Kollection for Lipsy

The momentum started when Khloé began a live Twitter chat the morning of the launch to share her style tips, which quickly led #KhloeKKLipsy to become one of the top trending topics on Twitter in the U.K. almost immediately!

From there, the online shopping surge began with fans from all over the world tweeting their favorite pieces from the Kardashian Kollection for Lipsy collection and snapping up the styles with zero hesitation.

In short, it was Lipsy's single biggest online shopping day to date!

Terry Richarson/The Kardashian Kollection for Lipsy

And by midnight, plenty of the most popular items (like this sexy lace jumpsuit) from the line were entirely sold out, leaving shoppers anxious and eager to get their hands on the upcoming holiday line, coming shortly.

"The Kardashian Kollection for Lipsy has sold faster than we could ever have anticipated, making it Lipsy's most successful collaboration to date. It's a smash hit," a rep for Lipsy said in a release.

Congrats to the stylish sisters on yet another impressive success story!