Marc Jacobs Shops His Own Beauty Collection at Sephora—See the Pic!

Designer shows up as first customer at retail store to support his makeup line

Now this is what we call brand loyalty!

If you're a beauty junkie like us, you've been counting down the days for the highly anticipated Marc Jacobs beauty collection to hit Sephora shelves this morning; and who better to stop in and get first dibs on the lust-worthy line than the designer himself?

That's right, according to Sephora's Facebook page, Marc Jacobs was up bright and early as their first customer at their SoHo location (which opened an hour earlier just for the celebratory launch today) to snap up a few must-have items from his very own makeup collection!

Um, adorable!

The fashion guru cheerfully posed for a candid pic, showing off a glossy shopping bag packed with brand new products, which he paid for out of pocket.

Could we love him even more?

The chic collection, which debuts just in time for New York Fashion Week next month, features 20 items total ranging from rich nail lacquers, plush eye shadow palettes, vibrant lip vinyl glosses and plush makeup brushes, just to name a few.

Stock up online or head to a Sephora near you this weekend to get some goodies of your own.

We're guessing this set will go fast!