Marc Jacobs, Diet Coke ad

The Coca-Cola Company

Talk about dedication.

As part of his duties as Diet Coke's 2013 creative director, Marc Jacobs has given the soft drink company the shirt off his back—literally!

The result? A sexy series of shirtless shots of the ripped designer for the brand's 30th anniversary campaign. The designer collaborated with the company to create the cheeky ads, which see him flexing in playful, pinup-like poses. Consider it a different—and way more revealing!— kind of Marc by Marc Jacobs.

But the designer did more than just strike a sultry pose for the soft drink company. Like Karl Lagerfeld and Jean Paul Gaultier, who also logged time as Diet Coke creative directors (who knew?), Jacobs also designed a collection of chic cans and bottles for the company, which hit stores later this month.

Until then, you can enjoy the steamy pictures of Jacobs chugging pop from the classic Coke can. Plus, check out the commercial starring the designer as a very different kind of Diet Coke hunk. Namely, one who isn't afraid to rock a gender-bending skirt or to strip down in a photo booth! 

What do you think of Jacobs' ads?

Check out these cute fashion icon dolls 

  • Share
  • Tweet

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.