Kathy Bates, Jessica Lange, American Horror Story

John Shearer/WireImage; Byron Cohen/FX

Something wicked this way comes!

Ryan Murphy and co. are finally breaking their silence on American Horror Story, choosing to reveal the title and location of he FX hit's third season at the 2013 PaleyFest. Plus, Kathy Bates made a special appearance to officially confirm reports that she will go head-to-head with returning star Jessica Lange

The anthology series' subtitle for season three will be (drumroll please!): American Horror Story: Coven. Love. It. So, where will the new season be set? And what else did Murphy reveal on the panel?

Of Coven, Murphy teases, "It's a really cool story we've been talking about for a couple of years. So we're going to do that."

For the first time, the series will film on location in New Orleans, among other spots. "The fun thing is researching what are the really haunted places in America, and we have a couple doozy locales," Murphy says. 

And while seasons one and two had their respective themes, viewers can expect season three to be "about a lot of things," Murphy hints. 

As for pitting Bates and Lange against each other, Murphy explains, "I wanted to see a lot of scenes of [them] going at it, so that's what you're going to see."

Of joining the series, Bates gushes, "I'm awfully excited!"

Evan Peters, Lily Rabe, Frances Conroy, Sarah Paulson and Taissa Farmiga are all confirmed to return for season three. 

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