Step Up Your Style With These 35 Black-Owned Fashion Brands

Shop Phenomenal, Jade Swim, Cushnie, Lola Ade and more.

By Emily Spain, Carolin Lehmann Jun 19, 2021 5:00 PMTags
E-comm: Black Owned Fashion Brands

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

With an issue as large as racial injustice at hand in America, it can be hard to know where to even start when it comes to effecting change. Luckily, there are small adjustments you can make in your everyday life, such as shopping more Black-owned businesses, that over time can leave their mark. With today being Juneteenth, there's never been a better time to uplift Black-owned fashion brands!

The Black-owned fashion brands, both big and small, below offer an excellent chance to make a difference in the lives of their minority designers, as well as bring more representation to the fashion world. We know you'll love the finds ahead as much as we do!

For 35 Black-owned brands to shop year-round, scroll below!

Black-Owned Beauty Brands to Support Now and All Year Long

Eden T-Shirt Turban

Handcrafted by a small team of artisans, You Go Natural's beautiful headwraps will protect your natural hair in style. The hand-tied and secured top-bun design is perfect for everyday wear, too.

SheWarrior Winner's Circle Leggings

Wife to boxing legend Roy Jones and mother of three Natlyn Jones is empowering women everywhere and changing male-dominated stereotypes around boxing and strength through her athleisurewear line SheWarrior. The brand offers a wide variety of stylish fits that will help you push through your workouts!

Petit Kouraj Daye Tote

London-born Nasrin Jean-Baptiste integrates elements of her Haitian heritage in her brand Petit Kouraj. After traveling to her native country of Haiti, Nasrin created her luxury bag line that celebrates a love of knitwear, sculpture and identity. We're obsessed with the beautiful colors and details this bag has to offer!

Ahdia Ankara Jumpsuit

QeelahMode offers beautiful African-inspired apparel and accessories on Etsy! This jumpsuit is the perfect fit for weekend brunches.

Phenomenal I'm Speaking Sweatshirt

Phenomenal Woman is not only a clothing brand, but also an action campaign. Its name is borrowed from the great Maya Angelou's "Phenomenal Woman" poem and the brand supports non-profits benefiting minorities ranging from The Black Futures Lab (helping to build black political power) to the Essie Justice Group (women with incarcerated loved ones against mass incarceration). They have the softest, cutest loungewear also available in plus sizes with inspiring phrases on it.

Brother Vellies Burkina Slides

Aurora James, the creative director and founder of Brother Vellies wants to keep traditional African design practices and techniques alive while creating artisanal jobs with her brand. Her shoes and handbags feel vintage-inspired, and we're especially fond of these sandals.

LiLiCreations Nadine Halter Top

New York-based Malacia Anderson hand makes stunning fashions sold on Etsy, such as this gorgeous halter top that is made from cotton knit with the print design of African Wax.

Cushnie Silk Georgette Draped Back Dress

You'll want every piece from Carly Cushnie's ready-to-wear brand Cushnie, which stands out thanks to its clean, sculptural lines. We love this elegant dress!

Black Women in STEM T-Shirt by Quel Parish

TeePublic celebrates Black creators and independent artists around the world all year-long! We love this empowering t-shirt highlighting Black women in STEM.


Fe Noel Nutmeg Swimsuit

The founder of this Brooklyn-based women's-wear brand, Fe Noel, is influenced by her Grenadian heritage, full of bold prints and vibrant colors. We find this hand-printed and made-to-order one-piece especially gorgeous. Noel also helps young women found their own businesses through her Fe Noel Foundation.

Lola Ade 18K Gold Filled Calypso Anklet

The jewelry maker behind affordable brand Lola Ade takes inspiration from her childhood in Lagos, Nigeria, for her designs. There's something for everyone here—she makes colorful, bold statement pieces as well as minimalist essentials such as these pretty star earrings.

Lemlem Neela Tie Belt Shorts

Ethiopian supermodel Liya Kebede's core collection of clothing is handwoven from natural cotton in Ethiopia, creating jobs for women. The philanthropic arm of the brand connects women artisans in Africa to healthcare, education and pathways to jobs. Five percent of the brand's direct sales, proceeds from special collaborations and donations go to this foundation. You won't want to pass up pieces like this beautiful cotton caftan with hand-twisted fringe.

Danzy X When We All Vote Sorbet Tie Dye Biker Shorts

Founder and designer Marshall Danzy Taulbert's "Comfortably Chic" pieces pay homage to his great-great grandmother "Mama Danzy," who stitched quilts in the deep south during the early 1900s. We love all of his unique pieces, but these tie dye biker shorts are going into our cart right now!

Christopher John Rogers for Target Striped Sleeveless Slip Dress

Rihanna, Ashley Graham and Michelle Obama all count as fans of Vogue Fashion Fund Award-winner Christopher John Rogers. This Brooklyn-based designer's bright designs such as this dress from his Target collection need to be in your wardrobe ASAP!

Nubian Skin Bodysuit

"Nude" undergarments all too often only come in a very limited range of shades. But Nubian Skin founder Ade Hassan is making a change with lingerie, hosiery and swimwear in shades of nude that match women of color's skin to a T.

LaQuan Smith Runway Cadillac Tee

Celebs like Beyoncé, Rihanna, Lady Gaga and Kim Kardashian support the work of New York designer LaQuan Smith. His firm grasp on trends shows through in his designs like this chic graphic tee.

Love, Vera Mara Chemise Set

Lingerie that's affordable yet super sexy? Sign us up. Intimates brand Love, Vera celebrates black women of all shapes and sizes. We're loving this sweet lace chemise set.

Jade Swim Halo Bikini Top

Fashion editor and stylist Brittany Kozerski's swim brand is full of must-haves for the summer. Her suits last thanks to their UV protection and resistance to chlorine, suntan lotions and oils. 

Pyer Moss Red Sherpa Cropped Hoodie

Haitian-American Kerby Jean-Raymond makes high-end sportswear for men and women under his label Pyer Moss. You'll never want to take off his stylish hoodies especially this one.

The Abma Hoops

New York-based personal shopper and fashion stylist Neumi Anekhe owns Oma the Label, a reasonably-priced jewelry and clothing company. These 18k gold-plated hoops are perfect for everyday wear.

KingsleyLeather Black Leather Card Holder

UK craftsman Kingsley Thompson sells leather men's accessories on Etsy. You can't go wrong with this minimalist wallet. We love Thompson's attention to detail.

Martine Rose Ssense Exclusive Blue Twist Track Jacket

This London-based menswear label has the coolest casual pieces. We love the color scheme of this track jacket that can be purchased with matching track pants.

Mateo 14kt Gold Ball Studs

Jamaican women's fine-jewelry designer Matthew Harris' pieces are high quality and reasonably priced. We bet you'll never want to take off these studs as they work with almost any outfit.

LinguaNigra Shower of Faith Baby Fringe Earrings

This jewelry is handmade in Brooklyn by Black designer Alicia Goodwin. Her Shower of Faith earrings are a major bestseller and make the most stunning statement piece. We're obsessed.

Animal Print Swimsuit in Sea Turtles

UK designer Sandra Pamela Palmer has an eco-friendly swimwear line called More Than Swim that ships to the U.S., too. Each suit is handmade to order and to offset the carbon footprint of each sale, a percentage of each purchase is donated to the charity Plastic Oceans UK, which stops plastic from reaching the ocean. We're loving this sea turtle-inspired one piece.


Jackie Sports Bra Top and Serena High Waist, Full Coverage Swim Bottoms

Entertainment personality Draya Michele's swim line is operated by women of color at every level and has celeb fans ranging from the Kardashian/Jenners to Selena Gomez. We love the bold blue hue of this sporty Mint Swim bikini.

Small Signet Ring

Creative producer and former Ralph Lauren and Maxim executive Blakely Thornton founded this unique jewelry line with unisex designs. The New York-based brand has been endorsed by Rihanna, Janelle Monae and more. We're digging these Civil Jewelry "civil" rings available in polished gold plate, sterling silver and rose gold.

Long Sleeve Giraffe Print Midi Dress by Karstadt

Thrilling is an online vintage store by Shilla Kim-Parker with sustainable finds such as this giraffe print midi dress. Thrilling has even partnered with Banana Republic to sell vintage Banana Republic items as part of the brand's Better Republic sustainability efforts.

Fatima Cargos

Designer LaToia Fitzgerald's reasonably-priced fashion line Lionne has cool finds like this summer-ready bodycon tube dress.

The Pink Locket Sterling Silver Long Drop Geometric Earrings

Kamilah, the woman behind The Pink Locket is a jewelry maker in Georgia who sells her designs on Amazon Handmade. How special are these geometric earrings?

Maddox One Piece

Model Monti Landers has a sexy Los Angeles swim brand called Riot Swim you won't want to miss. We're obsessed with this body-sculpting one-piece!

Victor Glemaud Colorblock Cut Out Halter Top

Queens, New York native Victor Glemaud's designs have been worn by Ashley Graham, Florence Pugh, Hailey Baldwin, Margot Robbie, Michelle Williams, Selena Gomez and more. We're digging this cut out halter top.

Diamond Hug Earrings

Designer Khadijah Fulton's White Space jewelry is made in downtown LA. We have our eyes on these special 14 karat recycled gold, diamond hug earrings.

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-Originally published on Tuesday, Feb. 9, 2021 at 5:00 a.m. PST