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Most of us don't love shopping for bras. We all want support, but no one wants to feel constricted. After three years of development, Kim Kardashian's clothing brand SKIMS launched a star-studded campaign in September 2022 featuring Becky G, Brooke Shields, Cassie, Chelsea Handler, Juliette Lewis, and Indya Moore.
"We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn't be more honored to have worked with the amazing women who brought it to life," The Kardashians star said in a press release at the time
There are three collections with that solution-oriented, second-skin feel that SKIMS is known for: The Naked Collection, The Weightless Collection, and The Now Show Collection.
Shop these innovative, size-inclusive bras on March 13, 2023, at 9 AM PT/ 12 PM PT.