by kelli boyle | Thu., Jan. 16, 2020 5:20 AM
Selena Gomez is not a rare sighting in tattoo parlors.
The singer debuted her newest ink on Instagram on Wednesday night, and it's a tribute to her latest album Rare. The star shared a video and photo to her Instagram that showed her in New York City's Bang Bang tattoo parlor, where she has frequently gotten tattoos in the past.
The tattoo itself is the word "rare" written in the same lettering as her album's cover art. It's located on the right side of the 27-year-old's neck, just below her ear and close to her jawline. She's also wearing one of the tye-dye Rare hoodies in the post.
For her caption, Gomez wrote, "Did it again @bangbangnyc rare." She also included the butterfly emoji, which was a shout out to the "Rare" music video.
Bang Bang himself, aka Keith Scott, told E! News that Gomez's mood was "amazing" during the session (which was scheduled the day prior, according to the artist), and that he got to hear the album while creating her thigh tattoo in 2019.
"She was excited," Scott said. "When I did her tattoo of the prayer hands about a month ago, we were listening to her album. And it's nerve-wracking trying to critique your own work before the world sees it, and this time I could tell she was just really happy with it. She said it was her best album yet."
The artist also broke down the thought process behind the tiny tattoo's unique placement. (This marks the multi-talented star's third neck tattoo.)
As he revealed, "I think she always had her neck in mind so we tried a few different spots but then decided on her neck right under her jaw. After we placed it there she instantly said she ‘loved it.' She felt it would be an easy thing to cover if she ever did an acting job, it would only need a little spot of makeup to cover and that was her only concern with putting it in a prominent place."
Scott—who is also responsible for the tattoos on stars like Rihanna, Cara Delevingne, Justin Bieber and more—also revealed that Gomez had a couple of friends with her to hang out while she got the new piece of body art, along with her business manager, a videographer and security.
Scott and Gomez appear to have a good friendship. In fact, Bang Bang revealed that Gomez FaceTimed his kids, who are Gomez superfans.
"Before we did the session," he shared, "she FaceTime'd me and I told my kids, the only person my kids listen to right now is Selena Gomez, so she Facetime'd my kids and made their decade."
Bang Bang's final comments about the "Look At Her Now" crooner? "She's wonderful and love her," he said.
Now, let's talk about the "rare" tattoo's meaning. Since the 13-track album's release on Jan. 10, Gomez has been explaining the importance the album's title, namely how it boosted her confidence.
In an interview with Spotify the day before the album's release (her first in four years), Gomez said the word helped her self-esteem.
"I just felt like that was me if that makes sense," she revealed. "Obviously, I've had a lot of self esteem issues in the past. I still struggle with confidence and you know, it's going to be something that I'm always working on. Rare made me feel incredible. That name was so important to me the moment I heard it."
"That to me is such a special word," the pop star continued. "And if there's anything I can do for women and men, it's to tell them that they're valued and that they're rare and that they're important. That's what it means to me."
As she explained, "We worked on 'Rare,' and I just said before we finished anything, 'This is gonna be the name of my album.' The word is so special, and it means a lot. And I think in this time where everyone is obsessed with feeling like they need to look the same way or get things done or whatever it may be. Obviously, I don't judge, I'm just saying there are some girls who are hurting because they feel like they don't fit in, but this word is eliminating that, because you weren't meant to look like everyone else. You're meant to be who you are, and that's unique and that's rare."
This isn't the only ink Gomez has gotten in the last few months. On Jan. 10, she revealed a new tattoo on the back of her right arm that honors the date of her kidney transplant. Her friend, Grown-ish actress Francia Raisa, has the same tattoo, as she was Gomez's kidney donor.
During the 2019 American Music Awards in November, the "Lose You To Love Me" singer debuted her large thigh tattoo on Instagram. The post itself showed various photos taken as she prepared to perform at the award show, with one of the photos showing Gomez pulling up her clothes to showcase the set of praying hands holding a rosary. She credited Bang Bang NYC for the ink.
"The tattoo is a traditional pair of praying hands with a rosary. She had rehearsals for the AMAs [on Thursday] and she was exhausted so it was a little hard for her to sit but she braved through it," Bang Band told E! News at the time. "
"They did the tattoo at her house," he went on. "She had some friends with her and they watched Christmas movies while doing the tattoo. It was just an all around good time. She didn't talk about the meaning or why she wanted the tattoo but she has wanted the piece for for awhile and they finally made it happen."
New year, new album, new Gomez ink!
—Reporting by Taylor Bryant
E! News returns weekday mornings at the beginning of 2020!
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