Friday Night Lights Stays in Ratings Game

Cult favorite returns to NBC with okay numbers that are up over last week's Lipstick Jungle

By Joal Ryan Jan 17, 2009 6:23 PMTags
Taylor Kitsch, Friday Night LightsNBC/ Bill Records

Friday TV's Big Mystery, Other Than How Battlestar Galactica Did: Did Friday Night Lights do what it was supposed to do in its return to NBC? And what did NBC expect it to do exactly? Keep people home on Friday night? Help kill time until Jay Leno arrives? Make the masses feel bad about not having DirecTV (where they could have watched the show's third season this past fall)?

What FNL Did: It stayed in the game. It ran fourth in the 9 p.m. hour in viewers, but only finished about 300,000 viewers out of second place, per Nielsen estimates as reported by Mediaweek. In the 18-49 demographic, it tied for second with ABC's Supernanny.

What FNL Did to Make Brooke Shields Look Bad: Compared to last week's Lipstick Jungle, FNL was up in viewers (4.6 million versus 4.1 million) and the demo (1.6 rating versus 1.4 million). Even better for FNL, NBC said the series drew its biggest audience in the time slot in four weeks, and its highest 18-49 rating in three months.

Friday TV's Winners: Ghost Whisperer (10.5 million), Flashpoint (10.4 million) and Numb3rs (10.9 million), all on CBS.

The Beast Update: The Patrick Swayze series scored 2.4 million viewers for its Thursday premiere.

So, What About Battlestar Galactica? Numbers weren't out yet for the outgoing Sci Fi series' return (en route to its March farewell).