Heard about Chanel conjuring up an ad campaign featuring Harry Potter star Emma Watson? Just an illusion.

A rep for Chanel tells E! News that widespread Internet reports, fueled in part by a story in Britain's Daily Mirror, that the 18-year-old actress was set to pocket a $6 million payday for pushing Coco Mademoiselle perfume are "just a rumor": "It's false."

Per the erroneous reports, Watson, famed for playing loyal pal Hermione Granger in the Potter franchise, supposedly inked a two-year deal and would replace Keira Knightley.

The rep says she has no idea where the rumor got started. MSNBC, attributing its version of the story to "a source close to Watson," claimed the deal would give the actress financial security (as if she doesn’t have that already costarring in Warner Bros.' billion-dollar movie series).

The Daily Mail, meanwhile, said the deal would be announced next month and that Watson had been bragging to friends.

There was no immediate comment from Watson's camp.

In case you missed it, Chanel's latest advertising campaign for the popular fragrance features the 23-year-old Knightley covering her naked bosom with a bowler hat.