Forget about behind the scenes for a minute: Demi Moore is looking as picture-perfect as ever in front of the camera.
And so she returns for the second straight season as the face of Ann Taylor, this time fronting the brand's winter wonderland-themed Holiday 2011 campaign.
See more sneak-peek pics after the jump!
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Check out this exclusive footage from Moore's photo shoot, helmed by famed fashion lensman Norman Jean Roy, as the actress slips in and out of boldly colored day-to-night dresses, buttons up crisp tailored shirts and bundles up in faux fur.
Plus, the 48-year-old beauty shares her perfect gift picks for the upcoming holiday season and tips her hat at Ann Taylor for hooking up with St. Jude Children's Research Hospital, one of Moore's pet causes.