Kanye West's latest role is all about great sportsmanship. He's Coach Yeezus!
Donning a headset and navy jacket, the 37-year-old rapper plays a high school football coach working from the sidelines to help his players, including his real-life protégé Big Sean, 26, during a game in the clip for the latter star's new hit single, "I Don't F--k With You."
The video was released on Thursday. The song also features hip hop star E-40 and dropped in September. (Watch the video above—warning: Contains expletives.)
West, who discovered Big Sean in 2005, is not featured on the track but has collaborated with the rapper before on past music releases. The two have also performed together.
They met at a radio station in Detroit, where Big Sean, who grew up in the city and was attending high school there, took part in almost weekly freestyle rap battles on Friday nights. Big Sean has told the story several times in interviews.
"It was a lot of work, especially for a kid in high school," Big Sean said in a 2011 interview with VladTV (watch it here—warning: Contains expletives). "So I did that for over a year, got good relationships with the station. Kanye came on a Saturday morning and I was there the night before at that Saturday morning, I was at the bank cashing my like, $100 check. I was a telemarketer."
Big Sean said his friend called him and told him West was playing his new album at the radio station and suggested he go back to the station and rap for him.
"The idea was so inspiring that I like dropped everything I was doing and I didn't cash the check" he said. "I walked out of the bank."
After he got to the station, a DJ encouraged him to approach West. Big Sean said he asked the hip hop star, 'Yo, can I rap for you?" adding, "Please man, I ride to school listening to you. Like, you're one of my heroes.'"
He said West agreed to listen to him rap as the two walked out of the building.
"At first he wasn't paying attention but as soon as we got to the entrance of the station, he stopped and starting looking at me and started bobbing his head," Big Sean said. "I was so nervous, I was rapping towards the ground, man."
He said he gave West his CD and that two years later, after "sending music back and forth," he signed with the rapper's record company, G.O.O.D. Music.
Big Sean had given up a college career to pursue his rap dream. He graduated from Cass Technical High School and was set to attend Michigan State. He had been offered a partial academic scholarship, the Aces Program Book Scholarship, awarded for his work in a ACT business plan-writing pep class.
"I graduated high school with a 3.7, man," Big Sean told VladTV. "I was like ready to go to college, party...I gave all that up, man."
Big Sean released his first mixtape, Finally Famous, in 2007 and his first album by the same name in 2011. It came in at No. 3 on the Billboard 200 Albums Chart. West raps on the record's track "Marvin & Chardonnay," which became a hit single that went platinum.
He and Big Sean would go on to collaborate on more music. They also rap together on "Clique" and "Mercy," two tracks on the 2012 G.O.O.D. Music artists' compilation album Cruel Summer, and on Rick Ross' 2014 song "Sanctified" (watch their performance on The Arsenio Hall Show).
Big Sean signed a management deal with Jay Z's Roc Nation earlier this year. He told Billboard that the hip hop star and West may be involved in his upcoming album, which he hopes to release at the end of the year.