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Giuliana Rancic's New Signature Brand of Wine Is Bottled in Shatter-Proof Cups, "Geared Toward Women Like Me"

"As a lover of wine, it is a dream come true for me to create my own signature brand," she tells E! News about her new label, Xo, G

By Natalie Finn Sep 20, 2014 2:00 PMTags
Giuliana Rancic, InstagramInstagram

Giuliana Rancic's dream come true is also, we have to say, pretty ingenious. It at least qualifies as a majorly welcome life hack.

The E! News host and restaurateur is coming out with her own brand of signature wine, Xo, G, and listening to her describe it...we don't really see how it can't be a must-buy for parties, picnics, Tuesday nights...

"As a lover of wine, it is a dream come true for me to create my own signature brand of wine, Xo, G," Giuliana told us in an exclusive statement. "My wine is unique in that four single-serve shatter-proof cups make up one bottle. This wine is geared towards women like me who love to have a single glass of wine at night without wasting a whole bottle and also, for women on the go who want the convenience of bringing wine to a picnic or concert without having to worry about stemware and corkscrews."

E!

And G knows her varietals: She and husband Bill Rancic are also owners of Chicago restaurants RPM Italian and RPM Steak, where the fam celebrated their son Duke Rancic's second birthday last month.

"The chic design looks great on a table at dinner parties and is covered in my signature sign off Xo, G," she explained to E! News. "But the most important part is the quality of the wine. In everything I do—I want it to look fabulous, but the quality must be there. My name is on it and people trust me to recommend something that will give them great value.

"I started out with a French Rosé, and a French Pinot Noir from the south of France and a Pinot Grigio from Italy, where I am from. These wines are true to the region, well made, and really fresh and delicious. I am also planning to bring out some really wonderful wines from California in the new year. Xo, G will hit Walmart shelves beginning November 3rd, just in time for the holidays which is great since it makes a perfect hostess gift and stocking stuffer at under $10 a bottle. I can't wait for everyone to try it!"

Bottom line: Tasty, and it's bottled in its own cups, people. Cheers to that!

Courtesy XO, G Wine