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    Avon Calling McDreamy

    Would it just be too obvious to call it McDreamy? Or Loverboy?  

    Patrick Dempsey has signed a multiyear deal to be the face of a new men's fragrance for Avon Products, the cosmetics company said Monday. 

    Avon's hoping to have the signature scent bottled in time for a November debut, with a global launch to follow next year. 

    Word of the 42-year-old race-car enthusiast's first foray into the fragrance department comes not too long after news that fellow studmuffin Justin Timberlake will be frontin' his own scent for Givenchy. Women's Wear Daily is reporting that Dempsey's deal could be worth at least $5 million for three years. 

    His makeup-artist wife, Jillian Dempsey, has also served as Avon's global creative color director since 2006. 

    "We are thrilled to partner with Patrick Dempsey—an incredibly accomplished actor who has achieved such broad appeal because of his genuine authenticity, charisma and style," said Avon Products chairman and CEO Andrea Jung. 

    "We're extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small." 

    And it could be Avon's respective commitment to do the same that attracted Dempsey's involvement. 

    Earlier this month, the Grey's Anatomy star was in Maine to announce the opening of the Patrick Dempsey Center for Cancer Hope & Healing, created in honor of the actor's mother, Amanda, who is an ovarian-cancer survivor. 

    "This is an extremely exciting opportunity for me to work with Avon—a brand I have long respected as a global powerhouse with a lot of heart and soul," Dempsey said. 

    "The brand reaches every corner of the globe with more than just high-quality products—it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate philanthropy through their Avon Foundation." 

    Tapped last year to be the company's first-ever global ambassador, Reese Witherspoon serves as honorary chair of the Avon Foundation, which raises awareness and funds for breast cancer research, emergency relief and domestic violence causes.

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